Stadium Big Screen Ideas
12 things to display on matchday, from live score to fan cam to prize draws. With a ready-made run sheet you can hand to your production team.
For venue operators, club managers, and matchday producers looking to improve the in-stadium experience.
12 Stadium Big Screen Content Ideas
Ideas marked Go Fan Cam are directly supported by our platform and can be live in under 30 minutes.
Want to know how to display fan photos on your big screen? See our complete setup guide. For more interactive activation ideas beyond static content, check out 15 Interactive Big Screen Ideas.
Fan Cam
Fans scan a QR code on their phone, take a selfie, and see it appear on the big screen seconds later, no app download required. Go Fan Cam is purpose-built for this: it runs as a browser source inside vMix, OBS, or Tricaster and comes with built-in sponsor branding and GDPR consent.
Teamsheet / Line-Up
Display the starting XI with player names, numbers, and photos before kick-off. Fans want to know who is playing before the whistle. Add the opposing line-up in split-screen for a polished look.
Live Score & Clock
A persistent score graphic with a running clock is the single most-watched element on any big screen. Overlay it as a scorebug during broadcast or display a full-screen version at natural breaks.
Sponsor Ad Loop
A rotating sequence of local sponsor logos, video clips, or animated banners fills dead air and generates recurring revenue. Package each slot as a named segment, "Weather sponsored by X", to command a premium.
Countdown Clock
A countdown to kick-off builds anticipation as fans take their seats. Pair it with music and sponsor branding to turn the final 10 minutes before KO into a premium ad placement.
Man of the Match Vote
Display a live poll, "Vote for your MOTM: #7 or #10?", with a QR code or SMS number. Votes update in real time on screen. Announce the winner at full time. A local sponsor can fund the award.
Goal Replays
Cut to an instant replay of every goal from multiple camera angles. It is the moment fans most want to relive, and it buys your commentator time to compose their notes. Requires at least two camera feeds and replay software.
Stats Dashboard
Show possession percentage, shots on target, fouls, and pass completion as a full-screen graphic at half-time. Data-savvy fans love it; younger audiences expect it. Pull from your data provider or enter manually.
Social Media Feed
Display a curated wall of fan tweets and Instagram posts tagged with the match hashtag. Gives fans a reason to post during the match, extends your organic reach, and fills halftime content naturally.
Prize Draw
Fans enter by scanning a QR code at halftime; the winner is drawn on screen at full time. A sponsor funds the prize in exchange for branding on every graphic. High engagement, minimal effort, and a proven crowd-pleaser.
Welcome / Thank You Messages
Open the day with a branded "Welcome to [Venue]" graphic and close it with "Safe Journey Home." Simple, warm, and professional. Include a shoutout for any visiting supporter group or special occasion.
Upcoming Fixtures
Show the next three to five matches with dates, opponents, and a QR code linking to the ticketing page. Full time is the highest-intent moment to sell a future ticket, the fan is happy, engaged, and already at the ground.
Matchday Big Screen Run Sheet Template
Copy this sequence and adapt it to your match programme. Each slot maps to a content type listed above.
| Time | What to Show |
|---|---|
| 60 min before KO | Welcome graphic, Countdown clock, Sponsor loop |
| 30 min before KO | Teamsheet / Line-Up, Fan Cam QR activation begins |
| 15 min before KO | Fan Cam photo wall goes live on screen |
| Kick-off | Live score & clock, full match |
| Half time | Stats dashboard, Fan Cam wall, Sponsor spotlight, MOTM vote, Prize draw entry |
| Second half | Live score & clock, Stats updates, MOTM ongoing |
| Full time | MOTM winner reveal, Prize draw winner, Upcoming fixtures + ticket QR, Thank You graphic |
Times are approximate and should be adjusted for your stadium, league rules, and pre-match programme length.
Frequently Asked Questions
What is the most engaging content to put on a stadium big screen?
Fan cam consistently drives the highest live engagement because fans actively participate, they scan, take a selfie, and watch for themselves on screen. Combined with live score and a halftime MOTM vote, you keep the crowd interacting throughout the match. Passive content (sponsor loops, fixtures) fills gaps; interactive content (fan cam, prize draw, MOTM) creates moments.
How do you manage a stadium big screen without dedicated staff?
A pre-built run sheet mapped to match time is the key. Load your pre-match graphics (welcome, countdown, teamsheet) into vMix or OBS scenes before the day, then step through them at the relevant time. Fan cam, score graphics, and sponsor loops can run with minimal intervention. Budget about one person with a laptop for a professional-looking output.
What software do you need to run a stadium big screen?
The most common setups use vMix (Windows, paid), OBS Studio (free, cross-platform), or Tricaster for broadcast-grade production. All three accept browser sources, which means tools like Go Fan Cam can be added as a live URL with no hardware. For smaller venues, a simple PowerPoint or Keynote slideshow on a dedicated HDMI laptop is a viable starting point.
How much does it cost to add fan cam to a stadium big screen?
Go Fan Cam starts from $30 per month. There is no additional hardware, no per-event fee, and no app for fans to download. It runs as a browser source inside your existing broadcast software. Setup takes under 30 minutes for a club already using vMix or OBS.
What should be on the big screen at halftime?
Halftime is your highest-dwell-time window. A good halftime sequence runs: stats dashboard (2 min), fan cam photo wall (5 min), Man of the Match vote (ongoing), sponsor spotlight (2 min), and prize draw entry reminder (1 min). Total: around 10 minutes of purposeful, branded content that keeps fans in their seats rather than leaving early.
Add Fan Cam to Your Big Screen
Go Fan Cam is the easiest interactive content on this list to set up. Fans scan, take a selfie, and appear on screen in seconds. No app. No hardware. Runs inside vMix, OBS, or Tricaster.
Get Started from $30No hardware. No per-event fees. GDPR compliant.