Case Study
1,040 photos · 11 venues · 1 branded system
Open Masters Games
Abu Dhabi.
1,040 fan photos across 11 venues at an international multi-sport event.
1,040fan photos
11venues
1unified event branding
0production specialists needed
01 / The event
What is the Open Masters Games? The Open Masters Games is an international multi-sport event held in Abu Dhabi, featuring competitors across a wide range of indoor and outdoor disciplines.
Multi-sport events face a specific production challenge: consistent fan engagement across venues that run different sports, different schedules, and different audience sizes. One branded system that works everywhere is essential.
02 / The activation
How Go Fan Cam ran across 11 venues. One branded Go Fan Cam system deployed to 11 venues. Each venue had its own QR code and admin, with consistent event branding across every photo.
Every venue received the same branded photo frame, same QR code style, same fan CTA copy. Local admins at each venue, usually a showcaller or volunteer, moderated live during their session windows. Central event identity stayed consistent whether a fan was at the main stadium or a smaller venue.
03 / The results
What 11 venues delivered. 1,040 fan photos across the event. Consistent branding on every frame. Every venue ran by admin staff with no prior fan cam experience.
The 1,040 photo count is the aggregate across all 11 venues. Individual venue counts varied based on audience size, session length, and sport type. The consistency of fan experience across every venue was the primary success measure for the event organisers.
1,040
total fan photos
11
venues covered
~95
photos per venue (average)
04 / The mechanics
How non-production staff ran the admin. Showcallers and volunteers ran the Go Fan Cam admin with no production background. Two-button moderation (tick or X), one-click push to the big screen.
The admin dashboard was designed for people who are not production specialists. Tick to approve, X to reject, one click to push approved photos to the big screen. Training time per new admin: under 10 minutes. No technical onboarding required.
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