KL City FC
2,400+ Fan Photos Across a Malaysian Super League Season
Background
KL City FC compete in the Malaysian Super League, playing home matches at a venue that draws passionate local support on matchdays. The club has an active fanbase and strong social media presence, but lacked a digital fan engagement tool that could activate fans inside the stadium and deliver measurable value to commercial partners.
The Challenge
The club's commercial team needed a way to prove sponsor value beyond traditional perimeter boards and programme ads. Younger fans were on their phones throughout the match but had no reason to engage with club or sponsor content in the venue. The club wanted an interactive activation that would get fans involved, generate shareable content, and produce hard data for sponsor reports — without the cost of hiring a dedicated fan cam crew for every home match.
Go Fan Cam Setup
KL City chose the Starter plan with one active link for their main stadium screen. The club's media team configured branding with club colours, crest, and sponsor logos in under 20 minutes. A QR code was displayed on the big screen before kickoff and during halftime. Fans scanned from their seats, snapped a selfie, and appeared on the big screen with the club's branded frame and sponsor logos. The media officer moderated photos from her phone pitchside.
Results
Commercial Outcome
KL City's main shirt sponsor received a post-season stats PDF showing 2,400+ branded fan interactions with a 36% click-through rate on their logo. The sponsor renewed their partnership at an increased rate, citing the Go Fan Cam data as the deciding factor. The club has since used fan cam photos across their social media channels, generating organic reach that further amplified sponsor visibility.
“Our fans love seeing themselves on the big screen — it's become part of the matchday experience now. But the real win is the sponsor data. We finally have numbers to show our partners, and that changed the conversation completely.”
Run Your Own Fan Cam
Set up in under 15 minutes. No crew, no hardware, no per-event costs.